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Sunriver Resort Welcomes New Director of Sales & Marketing

Award-Winning Director William “Skip” James Appointed to Lead Strategic Expansion

For Immediate Release                                                                                       

February 20, 2013

(Sunriver, Ore.) — AAA Four-Diamond Central Oregon Property Sunriver Resort has introduced William “Skip” James as its new Director of Sales and Marketing, in an announcement made today.  In an expanded role for the position, James will lead a team of tenured professionals in the Sales, Marketing and Conventions departments.

James emphasizes creativity, innovation, and analytics in his management approach, making him well-suited to help pursue the Resort’s strategic vision.  “Sunriver Resort is poised for growth in 2013 and beyond,” said James, “I am very excited for the opportunity to lead such a dynamic team.”

James will call upon his extensive background to support the Resort’s continued quest to be the “Destination of Choice” for guests, employees, group travelers and outdoor enthusiasts.  “We are committed to a long-term strategic plan,” said Sunriver Resort Managing Director Tom O’Shea “and we are pleased to have Skip leading our efforts to drive growth.”

In 12 years with Starwood Hotels & Resorts, James worked as Director of Sales and Marketing for a number of premier resorts, including the Westin Hilton Head Island Resort & Spa, The Westin River Walk in San Antonio, The Wigwam Golf Resort & Spa in Phoenix, The Westin Park Central & Sheraton Park Central in Dallas, and The Westin Fort Lauderdale in Florida. During this tenure, he received multiple awards including Starwood Sales Leader of the Year in 2005 and 2008, as well as Sales Team of the Year in 2006. Prior to his experience with Starwood, James worked for The Wyndham organization. 

A graduate of Oklahoma State, James earned a BA in Economics and held the position as Catcher for the Varsity Baseball team, helping lead them to a strong finish in the 1993 College World Series. Wife Marilyn and 11-year-old daughter Lauren will join him in Central Oregon this spring. 

About Sunriver Resort: In an authentic setting rich with history, Sunriver Resort has served meeting attendees and families of every generation since 1968. The resort is integrated into an environment endowed with natural beauty and endless activities. Whether guests stay for a day, a week, or a lifetime, they’re sure to find adventure, discovery, relaxation, inspiration and ultimately, lasting and treasured memories. Sunriver is a signature property of the Destination Hotels & Resorts collection.

About Destination Hotels & Resorts: Destination Hotels & Resorts is a privately held hospitality management company headquartered in Colorado. With 40 independent, luxury and upscale hotels, resorts and golf clubs, Destination is the fourth largest hospitality management company in the country. The company’s portfolio features more than 9,200 guest rooms, 18 golf courses and 16 full-service spas. Destination Hotels & Resorts properties are located in key metropolitan and resort markets including Los Angeles, Chicago, Boston, Phoenix, Santa Fe, Aspen, Lake Tahoe, Seattle, Denver, Austin and San Diego. The company is a subsidiary of Los Angeles-based investment, development and management firm Lowe Enterprises and the Lowe Hospitality Group.

For a complete list of properties in the Destination Hotels & Resorts collection, please visit www.destinationhotels.com.

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Contact: Erin Martin



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The Lodge Village (Guestrooms & Suites)

Distinguished yet casual, offering the utmost in comfort, the Lodge Village guestrooms and suites provide the finest in Pacific Northwest style and quality.

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River Lodge Accommodations

Discover the pinnacles of pure style and comfort. Sunriver Resort's exquisite River Lodges offer spectacular views - inside and out - for the most discerning business and leisure guest.

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Sunriver Homes & Condos (Vacation Rentals)

Sunriver Resort offers the finest selection of vacation rental properties in Sunriver, Oregon including the new luxury homes and cabins.

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Caldera Springs Homes (Vacation Rentals)

Caldera Springs is the next generation of the rich Sunriver legacy - on a more intimate scale. This new Central Oregon resort community was created for fun and relaxation. There are Caldera Cabins as well as custom homes available for rent in this exclusive community.

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